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Data protection

Data protection declaration

The following data protection declaration applies to the use of our online offering www.afatekusa.com (hereinafter "website").

We attach great importance to data protection. The collection and processing of your personal data takes place in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).

1 Responsible person

The person responsible for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 GDPR is:

AFATEK AG
Vorstand: Kai Huber
Muenchener Strasse 13
85247 Schwabhausen
Germany
Email: info@afatek.de

If you wish to object to the collection, processing or use of your data by us in accordance with these data protection provisions as a whole or for individual measures, you can address your objection to the person responsible. You can save and print this privacy policy at any time.

2 General purposes of processing

We use personal data for the purpose of operating the website, processing orders in our web shop, and ensuring the technical stability and security of our online services.

3 What data we use and why

3.1 Hosting

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating the website. We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this website on the basis of our legitimate interests in the efficient and secure provision of our website in accordance with Art. 6 Para. 1 Clause 1 f) GDPR in conjunction with Art. 28 GDPR.

3.2 Access data (Server Log Files)

We collect information about you when you use this website. We automatically collect information about your usage behavior and your interaction with us and register data about your computer or mobile device. We collect, store and use data about every access to our website (so-called server log files). The access data includes:

Name and URL of the retrieved file
Date and time of retrieval
Amount of data transferred
Notification of successful retrieval (HTTP response code)
Browser type and browser version
Operating system
Referrer URL (i.e. the previously visited page)
Websites accessed by the user's system via our website
User's Internet service provider
IP address and the requesting provider

We use this log data without assigning it to you personally or creating any other profile for statistical evaluations for the purpose of operating, securing and optimizing our website, but also for anonymous recording of the number of visitors to our website (traffic) and the extent and type of use of our website and services, as well as for billing purposes in order to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalized and location-based content and analyze data traffic, search for and correct errors and improve our services.

This is also our legitimate interest in accordance with Art. 6 Paragraph 1 Clause 1 f) GDPR.

We reserve the right to subsequently check the log data if there is reasonable suspicion of illegal use based on concrete evidence. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision or billing of a service, e.g. if you use one of our offers. After the order process has been canceled or after payment has been received, we delete the IP address if it is no longer required for security purposes. We also save IP addresses if we have a specific suspicion of a criminal offense in connection with the use of our website. We also save the date of your last visit (e.g. when registering, logging in, clicking on links, etc.) as part of your account.

3.3 Cookies and Consent Management

We use so-called session cookies to optimize our website. A session cookie is a small text file that is sent by the respective servers when you visit a website and is temporarily stored on your hard disk. This file contains a so-called session ID, with which various requests from your browser can be assigned to the shared session. This means that your computer can be recognized when you return to our website. These cookies are deleted after you close your browser. They are used, for example, to enable you to use the shopping cart function across multiple pages. We also use persistent cookies to a small extent, which remain on your device and enable us to recognize your browser the next time you visit. These cookies are stored on your hard drive and delete themselves after the specified time. Their lifespan is 1 month to 10 years. This enables us to present our offering to you in a more user-friendly, effective and secure way and, for example, to show you information on the site that is specifically tailored to your interests. Our legitimate interest in using cookies in accordance with Art 6 Paragraph 1 Clause 1 f) GDPR is to make our website more user-friendly, effective and secure.

The following data and information is stored in cookies: Log-in information, language settings, search terms entered, information about the number of visits to our website and use of individual functions of our website. When the cookie is activated, it is assigned an identification number and your personal data is not associated with this identification number. Your name, IP address or similar data that would enable the cookie to be assigned to you are not stored in the cookie. Based on cookie technology, we only receive pseudonymized information, for example about which pages of our shop were visited, which products were viewed, etc. For any cookies that are not strictly necessary (such as analytical and marketing tracking), we collect your explicit consent via our integrated Consent Manager system, where you can modify or revoke your choices at any time.

3.4 Data to fulfill our contractual obligations

We process personal data that we need to fulfill our contractual obligations, such as name, address, email address, products ordered, invoice and payment data. The collection of this data is necessary for the conclusion of the contract. The data is deleted after the warranty period and statutory retention periods have expired. Data that is linked to a user account is retained in any case for the duration of the account. The legal basis for the processing of this data is Art. 6 Para. 1 Clause 1 b) GDPR, because this data is required so that we can fulfill our contractual obligations to you.

3.5 User account

You can create a user account on our website. If you wish to do this, we will need the personal data requested when logging in. When you log in later, you only need your email or user name and the password you have chosen. For new registrations, we collect master data (e.g. name, address), communication data (e.g. email address) and payment data (bank details) as well as access data (user name and password). To ensure that you register correctly and to prevent unauthorized registrations by third parties, you will receive an activation link by email after registering to activate your account. Only after registration do we permanently save the data you have transmitted in our system. You can have us delete a user account that you have created at any time. A message in text form to the contact details specified under point 1 (e.g. email or letter) is sufficient for this. We will then delete your stored personal data unless we still have to store it to process orders or due to statutory retention periods. The legal basis for the processing of this data is your consent in accordance with Art. 6 Paragraph 1 Clause 1 a) GDPR.

3.6 Newsletter

The data requested during the registration process is required to register for the newsletter. Registration for the newsletter is logged. After registration, you will receive a message at the specified email address asking you to confirm your registration ("double opt-in"). This is necessary so that third parties cannot register with your email address. You can revoke your consent to receive the newsletter at any time and thus unsubscribe from the newsletter. We save the registration data as long as it is needed to send the newsletter. The legal basis for sending the newsletter is your consent in accordance with Art. 6 Para. 1 Sentence 1 a) in conjunction with Art. 7 GDPR. You can cancel your registration at any time without incurring any costs other than the transmission costs according to the basic rates, by clicking the unsubscribe link found in every newsletter or by contacting us at the details specified in point 1.

3.7 Product recommendations (Direct Marketing)

Independently of the newsletter, we regularly send you product recommendations by email. In this way, we send you information about products from our range that you might be interested in based on your last purchases of goods or services from us. In doing so, we strictly adhere to the legal requirements for marketing to existing customers. You can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact details specified under point 1 or clicking the unsubscribe link in any email is sufficient. The legal basis for this is our legitimate interest in accordance with Art. 6 Para. 1 Clause 1 f) GDPR.

3.8 Email contact

If you contact us (e.g. via contact form or email), we will process your details to process the request and in the event that follow-up questions arise. If the data processing is carried out to carry out pre-contractual measures that are carried out at your request or, if you are already our customer, to carry out the contract, the legal basis for this data processing is Art. 6 Para. 1 S. 1 b) GDPR. We only process further personal data if you consent to this (Art. 6 Para. 1 S. 1 a) GDPR) or if we have a legitimate interest in processing your data (Art. 6 Para. 1 S. 1 f) GDPR). A legitimate interest exists, for example, in replying to your email.

3.9 Klarna

In order to offer you Klarna's payment methods, we may pass on your personal data in the form of contact and order data in the checkout to Klarna so that Klarna can assess whether you qualify for their payment methods and tailor these payment methods to you. Your submitted personal data will be processed in accordance with Klarna's own privacy policy.

4 Third-Party Services and Analytics

4.1 Google Analytics

We use Google Analytics, a web analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter "Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable an analysis of your use of the website. This processing is based on your explicit consent granted via our Consent Manager.

The information generated by the cookie about the use of this website by visitors is usually transferred to a Google server in the USA and stored there. We have activated IP anonymization on this website (anonymizeIp). This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website and Internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Data transfers to the USA (a third country) are covered by Google LLC's certification under the EU-U.S. Data Privacy Framework. You can revoke your consent at any time through our Consent Manager or by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

4.2 Google reCAPTCHA

In order to ensure sufficient data security when submitting forms, we use the reCAPTCHA service from Google Ireland Limited. This is primarily used to distinguish whether the input was made by a natural person or was misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. This processing is based on our legitimate interest in securing our online submission infrastructure (Art. 6 Para. 1 lit. f GDPR). Google's data privacy regulations apply.

5 Storage period

Unless specifically stated, we only store personal data for as long as this is necessary to fulfil the purposes pursued. In some cases, the legislator provides for the retention of personal data, for example in tax or commercial law (such as statutory 10-year retention periods for accounting and corporate compliance documentation). In these cases, we will only continue to store the data for these legal purposes, but will not process it in any other way and will delete it after the statutory retention period has expired.

6 Your rights as a data subject

Under applicable law, you have various rights with regard to your personal data. If you would like to assert these rights, please send your request by email or post to the address specified in section 1, clearly identifying yourself.

  • Right to confirmation and information (Art. 15 GDPR): You have the right to receive confirmation from us at any time as to whether personal data concerning you is being processed, and to request a free copy of the stored data along with detailed processing information.
  • Right to rectification (Art. 16 GDPR): You have the right to request that we immediately rectify any inaccurate or incomplete personal data concerning you.
  • Right to erasure ("right to be forgotten" - Art. 17 GDPR): You have the right to request that we delete personal data concerning you immediately if it is no longer necessary for the original purposes, or if you revoke your consent and no other legal basis applies.
  • Right to restriction of processing (Art. 18 GDPR): You have the right to request that we restrict processing if the accuracy of the data is contested by you, if the processing is unlawful, or if we no longer need it but you require it to defend legal claims.
  • Right to data portability (Art. 20 GDPR): You have the right to receive the personal data concerning you in a structured, common and machine-readable format, or have us transmit it directly to another controller.
  • Right of objection (Art. 21 GDPR): You have the right to object at any time to the processing of personal data concerning you which is based on our legitimate interests.
  • Right to revoke consent: You have the right to revoke your consent to the processing of personal data at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
  • Right to complain to a supervisory authority (Art. 77 GDPR): You have the right to complain to a supervisory authority, in particular in the member state of your residence or place of work, if you believe that the processing of your personal data is unlawful.

7 Data security

We make every effort to ensure the security of your data within the framework of the applicable data protection laws and technical possibilities. Your personal data is transmitted to us in encrypted form. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) 256-bit coding system. To protect your data, we maintain technical and organizational security measures in accordance with Art. 32 GDPR, which we continually adapt to the state of the art. The servers we use are regularly and carefully backed up.

8 Address Verification (Endereco)

On our website, we offer you the opportunity to check certain entries in address forms in our web shop for input errors in real time. This is to avoid problems with the delivery of the products you have ordered due to incorrect information. To provide these functions, we use the service provider Endereco (Balthasar-Neumann-Strasse 4b, 97236 Randersacker, Germany). The service provider processes the data exclusively according to our instructions. The legal basis for the transmission and temporary processing of the data is Art. 6 Paragraph 1 Letter b of GDPR, as it is imperative for the fulfillment of the contract or for the implementation of pre-contractual measures. The following data is processed by the service provider: address, email address, and telephone number. The requests are deleted by the service provider as soon as the status of the entered data has been determined, but no later than after 30 days.

9 Transfer of data to third parties

In principle, we only use your personal data within our company. If and to the extent that we involve third parties in the performance of contracts (such as logistics service providers), they only receive personal data to the extent that the transfer is necessary for the corresponding service. In the event that we outsource certain parts of the data processing ("contract processing"), we contractually oblige contract processors to only use personal data in accordance with the requirements of data protection laws and to guarantee the protection of the rights of the data subject.

10 Data protection officer

If you have any questions or concerns about data protection, please contact our data protection officer: Kai Huber (info@afatek.de).

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